Target marketing for your small business is the product of extensive research into your consumer base and the needs of the local market. There are several types of target marketing your company may ...

A target market is a specific group of people that you have determined to be desirable as part of your customer base. How you define that group will vary depending on the products and services you ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

Have you ever seen an ad that was just a little too specific? Maybe the advertisement targeted women with longer-lasting lipstick or men who need multi-blade razors. Perhaps the ad singled out an ...

Target wants to transport “Stranger Things” fans to the fictional town of Hawkins, Indiana, through retail activations and an ad campaign celebrating the fifth and final season of the hit Netflix ...

Retailer Target really gets mobile and takes a 360-degree approach to its use of the channel for building brand awareness, promoting specific deals and enhancing the convenience of the shopping ...

Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim ...

History is replete with examples of consumer-facing companies that shot themselves in the foot with tone-deaf marketing or merchandising. Still, as blunders go, it would be hard to imagine worse ...