Although paid search engines are useful for some people, I wouldn't subscribe to one. Paid search engines may remove ads, but ...

Eight years ago, a friend and I drove from Buffalo to Los Angeles in a 14-year-old Audi station wagon we nicknamed Gerhardt. It was an imperfect car: The brakes didn’t work until the day before we ...

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...

Mozilla is making its first official move toward AI-powered search in Firefox. As part of a new experiment, Perplexity AI is now being offered as an optional search engine directly in the browser’s ...

OpenAI has a strategic lead by making publisher agreements and releasing SearchGPT to a small group of users.

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...