Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers ...

Facebook is testing new topic-based feeds within its iOS mobile app and on the desktop. I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart ...

“The company is starting a global test of In-Stream Video Topics, which will allow advertisers to target their ads not just by audience, but also based on the topic of a given video.” — ...

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Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Athletes, police officers and members of the armed forces have historically been drug tested, but employers in other sectors are beginning to follow the practice. When is it fair to ask employees to ...

A committee of the National Research Council (NRC) will conduct a two-part study to assess and advance current approaches to toxicity testing and assessment to meet regulatory data needs. In the first ...

Many experts predict that genetic testing for disease susceptibility is well on its way to becoming a routine part of clinical care. Yet many of the genetic tests currently being developed are, in the ...