From handmade to Hallmark, the greeting card industry is emerging as one of the big winners of a physically distant holiday season. In a holiday season when family gatherings are verboten and office ...

Every fall, homemade greeting cards make an appearance at local craft shows, and the 20 women who make them are busy all year cutting, stamping and making the elaborate creations. When asked how many ...

Since American Greetings went private in early 2013, it has pivoted to a new strategy, focusing on making greeting cards relevant in a digital age. It has done so by adopting an empathy-laden approach ...