The Interactive Advertising Bureau (IAB) and its technology arm the IAB Tech Lab officially announced on Thursday a new standard open for public comment intended to define descriptions for ...
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IAB releases redefining media types standard for public comment
Interactive Advertising Bureau (IAB), a digital advertising trade organization, today released the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical ...
The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital ...
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