Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Understanding how alcohol consumption patterns evolve across different demographics enables retailers and brands to identify ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...