Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Scientists have long known that while listening to a sequence of sounds, people often perceive a rhythm, even when the sounds are identical and equally spaced. One regularity that was discovered over ...

American psychologist Calvin S. Hall established the open field test (OFT) in 1932 to assess animal emotionality. 1 The OFT has evolved since then with modern technology, and its capacity to assess ...

An encouraging pat on the back or a soft sweater on the skin - even things that we do not actively explore with the hands, we perceive with our body perception. Which brain areas are responsible for ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...