Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Learn how to hone in on the things about your business that truly stand apart from the rest. Your unique selling proposition helps investors understand why customers will be excited by your product or ...

Your unique selling proposition is what sets your business apart from its competitors and helps it stand out in the market. Your unique selling proposition (USP) is what sets your business apart from ...

As an entrepreneur, having and knowing your unique value is crucial for creating a business that is both sustainable and successful. Unfortunately, identifying and creating that differentiator doesn’t ...