Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity's core game engine is a highly valuable and underappreciated asset. The game engine space is consolidating into a Unity/Unreal duopoly. Monetization remains a challenge, but recent fee structure ...

Game engine Unity has reportedly introduced yet another fee, this time for some of its Enterprise customers, and the minimum ...

James Ratcliff joined Game Rant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is ...

14% of leaders now use game engines for visualisation and 3D art, while 12% apply them in film and TV. Generative AI has shifted from experimental to business essential, with 70% of respondents using ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...