One of the most important aspects of digital marketing is social media. It's the preferred platform for many internet users to engage with brands. As a result, social media ads are one of the best ...

It may seem natural to supplement PR outreach with marketing assets, but the time has come for public relations teams to create their own visual content to appeal specifically to reporters and readers ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...