Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Entrepreneurs create businesses to capitalize on new ideas, but even the most innovative products and services can fail if managers fail to set prices that attract customers and produce profit.

Your engineering team ships weekly, but somehow pricing changes still take months. That gap stems from structural issues, and it reflects how most software companies were built: to monetize access, ...

Do you have a new product and want to jump in and grab your share of the market? A penetration pricing strategy might be the answer. Companies have used this strategy successfully, but it does come ...

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. David Kindness is a Certified Public Accountant (CPA) and an ...

SAP has revamped its sales model to differentiate between direct and human access to its systems and indirect digital access as corporate systems increasingly connect to the Internet of Things and ...

In a strategic pivot, Dollar Tree is transforming its traditional pricing model to navigate the challenges posed by rising tariffs. Historically known for its fixed price point, the retailer now ...

Startups usually run at a deficit while designing and building the product. But companies are designed to make money, and over time, as unit economics and customer acquisition costs improve, you’ll ...

Implied volatility (IV) is a market's forecast that is often used to help traders determine the correct trading strategies ...

CVS Health is overhauling the way it reimburses its pharmacies for prescription medications as the healthcare industry faces increased scrutiny for high drug prices. The company, the largest drugstore ...