Discover how simple random sampling ensures accurate and unbiased population research, offering efficiency and fairness over ...

The COVID-19 pandemic has infected over 38 million people around the world and is showing no signs of going away any time soon. Researchers worldwide are frantically working on developing an effective ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

PROC SURVEYSELECT provides a variety of methods for selecting probability-based random samples. With probability sampling, each unit in the survey population has a known, positive probablity of ...

Our third Methods 101 video explores some of the ways that nonprobability surveys differ from traditional probability-based polls. How do pollsters conduct surveys online and what does that mean for ...

To better understand the current landscape of commercially available online nonprobability samples, Pew Research Center conducted a study in which an identical questionnaire was administered to nine ...