During our day-to-day at Bread and Butter Ventures, we often find ourselves asking founders to send us a forwardable email. But what exactly does that mean, and how do you write a good one? The ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...