Credit: Heinz Thanks to strict sponsorship rules at the World Cup tournament, brands are being quite literally covered up. But they are fighting back. We've already seen Levi's cover up its logo at a ...

Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday. However, during the World Cup, it's not known as Levi ...

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding ...

The 1986 World Cup, hosted by Mexico, is one of the tournament’s most iconic editions, mostly because it served as the ...

British Airways and Norwegian have sparked online buzz by placing a playful wager that has captured the attention of football ...

Giant white cloths are covering up a logo that is still easy to identify.

Just while we were distracted by the World Cup, ranking the best World Cup mascots and the best World Cup logos, a ...

For most brands, the World Cup functions more as a powerful marketing platform than as a permanent engine of financial growth ...

Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of lower-bowl seat logos.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...