Packaging Europe

Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...
GlobalData on MSN

Smurfit Westrock and Coca-Cola China partner on World Cup packs

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.

Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
Packaging Europe

What role is packaging playing at the 2026 World Cup?

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...
Forbes

World Cup Beverage Marketing—The $10.5 Billion Shift Brands Can’t Ignore

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity. This voice experience is generated by AI.

Walmart scores exclusive Coca-Cola World Cup soccer ball bottle

For years, McDonald's would bring the McRib back in limited locations for a short period. The tactic created social media buzz whenever the sandwich was spotted, leading to people sharing sightings, ...