I recently received an email from the sales training firm Huthwaite (the “Spin Selling” guys) about how companies can keep revenues high in 2012. Their advice included: Develop provocative prospecting ...

Writing an effective and appropriate business message isn't as simple a task as writing a personal note to a friend or family member. When you write a personal message, you can freestyle more and rely ...

The best way to write a credible business message is to be as honest as possible about the information and attitude that you convey. A business message should serve to crystallize and focus an ...