This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...

If you upload videos to YouTube in a business setting, presumably you want those videos watched by a particular target demographic. If successful, perhaps you'll get all the feedback you need in the ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...