Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Melody is ready for prom. She steps one foot forward through the slit of her burgundy dress to show black strappy heels as she poses for photos on a balcony. Her long brown hair and a sparkly choker ...

Sometimes, it's the Halloween makeup that really takes a costume from pretty good to winning-first-prize-in-the-office-competition amazing. And with tens of thousands (or perhaps even more) of Oct. 31 ...

How many times have you sat down to watch your favorite beauty personalities on YouTube only to think to yourself, “When would I ever be able to wear this look?” Artistic takes on makeup trends can be ...

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This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Most of the makeup tutorials that you find on YouTube have a similar aim – teaching how to perfectly apply red lipstick, making contouring seem like less of a mystery, ensuring that on fleek eyebrows ...

Halloween makeup tutorials are racking up the views as we all try to figure out how to create a fun, creative makeup look for the spookiest holiday (especially if it's all going to be on Zoom this ...

There's no time like Halloween to dust off your paint brushes and get creating some super cool, spooky makeup. And when it comes to crafting some killer (pun intended) lewks, there's no one else we'd ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...