Business analytics is the science of using data to build mathematical models and arrive at decisions that have value for a company or organization, Bertsimas says. This is relevant in nearly every ...

Are you exploring a career in data analytics or aiming to advance in this ever-evolving field? You may have questions about the essential skills, how to craft a compelling portfolio, or strategies to ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Research firm Gartner defines ...

Predictive analytics is a category of advanced data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling, data ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Here are 15 data management and data analytics companies, part of the inaugural CRN AI 100, that are playing an outsized role in AI today. AI needs data–lots of it–to work. Otherwise, the old adage of ...