More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

Software product marketers typically are charged with creating demos for potential customers. These let people who are interested in the product see how a function inside an application works as a way ...

To create the right process for getting your new products out there, you’ll need this comprehensive guide for forming product and business assumptions, which will set you up for success. Opinions ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

For communications leaders in education, business, nonprofit or any high-engagement sector, investing in a structured video ...

Creating a seamless, personalized experience is just as critical as having a great product or service, if not more so — it’s the key to winning customers and keeping them loyal. 80% of customers say ...

No camera? No worries. You don't need lighting kits, studio backgrounds, or high-end equipment to produce compelling product videos. You don't even need to hit the record button, in fact. With ...

Imagine you have a space exploration company, and you need to design a suit optimized for traveling to Mars. That’s a tall order, and it’s going to require a lot of research—likely starting with a few ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Do people care about digital product passports (DPPs), or even understand what they are? Probably not. Do brands? Increasingly so, as there is inbound European Union regulation making it mandatory by ...