In aviation, the black box is a source of knowledge: a receptacle of crucial data that might help investigators understand catastrophe. In technology, a black box is the absence of knowledge: a ...

A year ago, I didn’t know there was a Whole Page Algorithm. The concept had never occurred to me. Turns out that search engines like Bing have whole page algorithms that filter the candidate sets and ...

In the realm of search engines, there’s a holy grail. Think human intelligence, as if you were telling your question to a friend—but the friend exists through the computer screen and in the digital ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

On this date in 2018, for the first time, Google confirmed a type of update that eventually came to be known as a broad core algorithm update. Google told us that for any sites impacted by these ...