A significant number of English-speaking World Cup fans have preferred Telemundo's World Cup coverage.

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign, designed to deliver standout impact across ...

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.

Innovative packaging designed to engage football fans during key sporting moment ...

Canadian retail marketing in Q2 2026 was distinctly shaped by major events like the FIFA World Cup, which concentrated ...

A trio of craft breweries from the global soccer event's three host nations are using the tournament to brew something ...

Pete's Garden is recovering surplus food from FIFA World Cup events, Arrowhead Stadium and team hotels to feed Kansas City families.

Amazon have launched a dedicated World Cup store alongside Prime Day this week ahead of England's group stage match against Panama, but the deals end in hours.

As the 2026 FIFA World Cup approaches, Korean retailers are rolling out a wave of merchandise and food promotions. Unlike previous tournaments, ...