Cracker Barrel is taking heat from loyal diners who say food quality has slipped – from chilled biscuits to reheated sides – deepening frustration that accelerated after the company scrapped its old ...

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It took just a week for Cracker Barrel to go back to its “Old Timer” logo after a new, streamlined version sparked a political firestorm. Two months later, the recovery from the fiasco is far from ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Before joining Investopedia, David Marino-Nachison was an editor at The Wall Street Journal focused mainly on daily markets and investing news. He also worked on The Journal’s publishing desk; as a ...

Cracker Barrel Old Country Store Inc. ended its partnership with the marketing firm behind its short-lived logo change, as the restaurant chain grapples with the backlash over its controversial brand ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

Cracker Barrel dropped from the fastest-growing US breakfast chain to last place as Republican customers fled in the wake of its “woke” logo fiasco — even after it backtracked on its controversial ...

In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...