What the technology can do today—and what’s next by Thomas H. Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence ...

Normally, when you see a tool marked as being "for developers," your first instinct is to keep away because it's either too complicated, too niche, or it doesn't really apply to you. It turns out, ...