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Introduction to Psychographics
2:39
YouTubeKeap
Introduction to Psychographics
To learn more, read the blog post, “Why Psychographic Segmentation is More Important than Knowing Customer Demographics”: http://insft.co/28WFZmt Demographics explain basic customer information, like age, location and income. But more valuable to small business owners is studying psychographics—the goals, emotions and values that drive ...
41.2K viewsOct 24, 2016
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